HOLOHOLO CHALLENGE
Hawaiian Airlines Virtual Fitness Challenge
The Hawaiian Airlines Holoholo Challenge launched in 2020 as an opportunity for friends to holoholo (go out) and stay connected. Inspired by the Hawaiian Islands, the virtual fitness challenge features courses that span the distance between some of our most treasured places.
With each year highlighting a different Island, I’ve had the pleasure of stepping in as lead designer for Hawai‘i Island (‘22) and Kaua‘i (‘23).
CONTRIBUTIONS
Branding
Art Direction
Motion Graphics
Digital Design
Apparel Design
Environmental Design
CREDITS
Copywriter:
Sachie Yorck
Illustrator & Designer:
Emily Matsuno
Kaua‘i Photography & Cinematography:
Shibby Stylee
Hawai‘i Island Photography & Cinematography:
Redefined Media
Explainer Video:
Eric Armstrong, Nocturnal
