HOLIDAY PALAKA
Hawaiian Airlines Holiday Campaign
We were thrilled to continue our tradition of blending hawaiian culture with iconic holiday symbols into the integrated campaign for 2023. We incorporated the Palaka pattern, a classic island symbol, into every aspect. I was able to bring the concept to life by crafting various Palaka-themed objects using 3D modeling techniques. We were excited to bring a unique and immersive holiday experience to our audience, celebrating the rich heritage and traditions of Hawaii in a modern and captivating way.
CONTRIBUTIONS
3D Modeling and Animation
Motion Graphics
Social Media
CREDITS
Art Director: Emily Matsuno
Copywriter: Sachie Yorck
