(NO-)SNOW GLOBE

Hawaiian Airlines Holiday Campaign

Late November through December is a key time for advertising across every industry, a period when it’s critical to stand out from the noise. Luckily, in 2021, Hawaiian Airlines was ready to unleash six weeks of special offers with a creative team that knows how to think outside the box... and into a (no-)snow globe.

To drive bookings during the high retail promotional period, five separate campaigns needed to be unified as one, generating excitement for our brand and our series of sales. We had Cyber Week deals, a Holiday Catalog of partner offers, three gift card promotions and two flash sales — perhaps only missing was a partridge in a pear tree.

As lead designer I created all the key visuals that was then applied to all channels. We wanted to take an iconic holiday item and update it to represent the destinations that Hawaiian Airlines serves.

Art Direction
3d Design
Motion Graphics
Email Design
Social Media
Digital Banners
Catalog Design

CREDITS

Copywriter: Sachie Yorck
Illustrator: Scott Daimaru