IYKYK

Hawaiian Airlines Neighbor Island Campaign

Some visuals speak louder to locals. A box of donuts found only on one island. Fresh lei destined for friends. Lychee that signals the start of the season. If you know, you know.

This design concept highlights omiyage brought by guests on Neighbor Island trips, complemented by a copy system that evokes memories unique to Hawai‘i locals, executed in a way that only Hawaii's hometown carrier can.

Crafting this cross-channel creative system prompted us to pinpoint our unique selling points compared to competitors, all while customizing our messaging for our local audience.

Art Direction
Photo and Video Shoot
Motion Graphics
Paid Advertising
Social Media
Digital Banners

CREDITS

Copywriter: Sachie Yorck
Designer: Scott Daimaru
Photographer: Paul Strouse
Props: Refinery Creative